Wednesday, July 31, 2019

Market Segments

CUSTOMER-DRIVEN MARKETING STRATEGY: CREATING VALUE FOR TARGET CUSTOMERS PREVIEWING THE CONCEPTS – CHAPTER OBJECTIVES define the four major steps in designing a customer-driven marketing strategy: market segmentation, market targeting, differentiation, and positioning list and discuss the major bases for segmenting consumer and business markets explain how companies identify attractive market segments and choose a market targeting strategy discuss how companies differentiate and position their products for maximum competitive advantageJUST THE BASICS This chapter looks further into key customer-driven marketing strategy decisions—how to divide up markets into meaningful customer groups (segmentation), choose which customer groups to serve (targeting), create market offerings that best serve targeted customers (differentiation), and positioning the offerings in the minds of consumers (positioning). Then, the chapters that follow explore the tactical marketing tools the Four Ps—by which marketers bring these strategies to life. INTRODUCTIONBest Buy: Embracing the Angels and Ditching the Demons. Best Buy set out to identify its best customers and win their loyalty by serving them better. At the same time, it identifies less attractive customers and began to send them packing. To better differentiate itself in a crowded marketplace, Best Buy needed to stake out is own turn – to identify its best customers and serve them in ways that no discount on online competitor could. Rather than trying to make all customers happy all of the time, Best Buy segmented its market and sharpened it’s positioning.This resulted in what they term â€Å"customer centricity. How has this worked for Best Buy? Very well. They have designed a customer-driven marketing strategy that builds the right relationships with the right customers. Market segmentation involves dividing a market into smaller groups of buyers with distinct needs, characteristics , or behaviors that might require separate marketing strategies or mixes. Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter.Differentiation involves actually differentiating the firm’s market offering to create superior customer value. Positioning consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. MARKET SEGMENTATION Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. Segmenting Consumer Markets Geographic SegmentationGeographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods. Demographic Segmentation Demographic se gmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Demographic factors are the most popular bases for segmenting customer groups. Age and LifeCycle Stage is offering different products or using different marketing approaches for different age and lifecycle groups.Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines. Income segmentation has long been used by the marketers of products and services such as automobiles, clothing, cosmetics, financial services, and travel. Psychographic Segmentation Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics. Marketers use personality variables to segment markets. Behavioral Segmentation Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product.Occasion segmentation is grouping buyers according to occasions when they get the idea to buy, actually make their purchase, or use the purchased item. Benefit segmentation is grouping buyers according to the different benefits that they seek from the product. User Status is segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product. Usage Rate is grouping markets into light, medium, and heavy product users. Loyalty Status is dividing buyers into groups according to their degree of loyalty. Using Multiple Segmentation BasesMarketers rarely limit their segmentation analysis to only one or a few variables. PRIZM NE (one of the leading segmentation systems) classifies every American household based on a host of demographic factors. Segmenting Business Markets Consumer and business marketers use many of the same variables to segment their markets. Business marketers also use some additional variables, such as customer operating characteristics, purchasing approaches, situational factors, and personal characteristics. Many marketers believe that buying behavior and benefits provide the best basis for segmenting business markets.Segmenting International Markets Companies can segment international markets using one or a combination of several variables. * Geographic factors: Nations close to one another will have many common traits and behaviors. * Economic factors: Countries may be grouped by population income levels or by their overall level of economic development. * Political and legal factors: Type and stability of government, receptivity to foreign firms, monetary regulations, and the amount of bureaucracy. * Cultural factors: Grouping markets according to common languages, religions, values and attitudes, customs, and behavioral patterns.Intermarket segmentation is segmenting of consumers who have similar needs and buying behavior even though they are located in different countries. Requirements for Ef fective Segmentation To be useful, market segments must be: Measurable: The size, purchasing power, and profiles of the segments can be measured. Accessible: The market segments can be effectively reached and served. Substantial: The market segments are large or profitable enough to serve. Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.Actionable: Effective programs can be designed for attracting and serving the segments. MARKET TARGETING Evaluating Market Segments In evaluating different market segments, a firm must look at three factors: 1. Segment size and growth, 2. Segment structural attractiveness, and 3. Company objectives and resources. The largest, fastest-growing segments are not always the most attractive ones for every company. The company also needs to examine major structural factors that affect long-run segment attractiveness. * A segment is less attractive if it already contains m any strong and aggressive competitors. The existence of many actual or potential substitute products may limit prices and the profits. * The relative power of buyers also affects segment attractiveness. * A segment may be less attractive if it contains powerful suppliers who can control prices. Selecting Target Market Segments A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Undifferentiated Marketing Using an undifferentiated marketing (or mass-marketing) strategy, a firm might decide to ignore market segment differences and target the whole market with one offer.This mass-marketing strategy focuses on what is common in the needs of consumers rather than on what is different. Differentiated Marketing Using a differentiated marketing (or segmented marketing) strategy, a firm decides to target several market segments and designs separate offers for each. Concentrated Marketing Using a concentrated marketing (or n iche marketing) strategy, instead of going after a small share of a large market, the firm goes after a large share of one or a few smaller segments or niches. It can market more effectively by fine-tuning its products, prices, and programs to the needs of carefully defined segments.It can market more efficiently, targeting its products or services, channels, and communications programs toward only consumers that it can serve best and most profitably. Micromarketing Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. Micromarketing includes local marketing and individual marketing. Local marketing involves tailoring brands and promotions to the needs and wants of local customer groups—cities, neighborhoods, and even specific stores. Local marketing has drawbacks. It can drive up manufacturing and marketing costs by reducing economies of scale. * It can create logistics problems. * The brand†™s overall image might be diluted if the product and message vary too much in different localities. Individual marketing is the tailoring of products and marketing programs to the needs and preferences of individual customers. Individual marketing has also been labeled one-to-one marketing, mass customization, and markets-of-one marketing. Choosing a Targeting Strategy Which strategy is best depends on: * Company resources. * Product variability. Product’s life-cycle stage. * Market variability. * Competitors’ marketing strategies. Socially Responsible Target Marketing Target marketing sometimes generates controversy and concern. Issues usually involve the targeting of vulnerable or disadvantaged consumers with controversial or potentially harmful products. Problems arise when marketing adult products to kids, whether intentionally or unintentionally. The growth of the Internet and other carefully targeted direct media has raised concerns about potential targeting ab uses. The issue is not so much who is targeted, but how and for what.Controversies arise when marketers attempt to profit when they unfairly target vulnerable segments or target them with questionable products or tactics. Socially responsible marketing calls for segmentation and targeting that serve not just the interests of the company, but also the interests of those targeted. DIFFERENTIATION AND POSITIONING Value proposition: How a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments. A product’s position is the way the product is defined by consumers on important attributes. Positioning MapsPerceptual positioning map show consumer perceptions of their brands versus competing products on important buying dimensions. Choosing a Differentiation and Positioning Strategy The differentiation and positioning task consists of three steps: 1. Identifying a set of differentiating competitive advantages upon which to build a position, 2. Choosing the right competitive advantages, and 3. Selecting an overall positioning strategy. 1. Identifying Possible Value Differences and Competitive Advantages To the extent that a company can differentiate and position itself as providing superior customer value, it gains competitive advantage.It can differentiate along the lines of product, services, channels, people, or image. 2. Choosing the Right Competitive Advantages How Many Differences to Promote Ad man Rosser Reeves believes a company should develop a unique selling proposition (USP) for each brand and stick to it. Other marketers think that companies should position themselves on more than one differentiator. Which Differences to Promote A difference is worth establishing to the extent that it satisfies the following criteria: Important: The difference delivers a highly valued benefit to target buyers.Distinctive: Competitors do not offer the difference, or the company can offer it in a more distinc tive way. * Superior: The difference is superior to other ways that customers might obtain the same benefit. Communicable: The difference is communicable and visible to buyers. Preemptive: Competitors cannot easily copy the difference. Affordable: Buyers can afford to pay for the difference. Profitable: The company can introduce the difference profitably. 3. Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition.More for More positioning involves providing the most upscale product or service and charging a higher price to cover the higher costs. More for the Same positioning involves introducing a brand offering comparable quality but at a lower price. The Same for Less positioning can be a powerful value proposition—everyone likes a good deal. Less for Much Less positioning is offering products that offer less and therefore cost less. â€Å"Less-for-much-less† positioning involves meeting consumers†™ lower performance or quality requirements at a much lower price. More for Less positioning is the winning value proposition.In the long run, companies will find it very difficult to sustain such best-of-both positioning. Developing a Positioning Statement Company and brand positioning should be summed up in a positioning statement. The statement should follow the form: To (target segment and need) our (brand) is (concept) that (point of difference). Communicating and Delivering the Chosen Position Once it has chosen a position, the company must take strong steps to deliver and communicate the desired position to target consumers. All the company’s marketing mix efforts must support the positioning strategy.Discussing the Issues 1. List and briefly describe the four major steps in designing a customer-driven marketing strategy. 2. Discuss the behavioral variables used to segment buyers and provide an example of each. 3. Explain how companies segment international markets. 4. Name and describe the characteristics of useful market segments. 5. In the context of marketing, what is a product’s â€Å"position†? How do marketers know what it is? Under the Hood: Marketing Technology When you think of hybrid or electric automobiles, you probably think don’t think â€Å"sports car. But the Fisker Karma is about to shatter that stereotype. It’s been called the hybrid with â€Å"sex appeal† and is often compared to a Mercedes-Benz roadster. During the haughty Rolex Monterey Historic Automobile Races, it was seen cruising around Monterey, California with the likes of Ferraris and Lamborghinis. In the increasingly crowded field of new-generation electric vehicles, Fisker Automotive wants to carve out a niche as a high-performance eco-car with lots of style. The creator, Henrik Fisker, was formerly head of design at Aston Martin.The Fisker Karma goes from 0 to 60 in six seconds, can go 125 miles per hour, and can travel 50 miles on electric power and 300 miles on combined electric and gasoline power. All this performance and style does not come cheaply, however. Prices range from $87,900 to $106,000. The company already has orders from 1,400 buyers. If this is above your means, don’t worry—the company is promising a lower-priced, mass-market version for the rest of us in a few years. 1. On what basis is Fisker Automotive segmenting the automobile market? Is the company using a single segmentation approach or a combined approach?Explain. 2. What market targeting strategy is Fisker pursuing with this automobile? How is the company differentiating its automobile and which value proposition is it using? Staying on the Road: Marketing Ethics In 2009 Anheuser-Busch launched the Bud Light â€Å"Fan Can,† a promotion that included 27 different color combinations of its cans in college team colors. For example, students at Louisiana State University could purchase purple-and-gold cans of Bud Li ght. Anheuser-Busch timed the campaign, called â€Å"Team Pride,† to coincide with students returning to campus and with the kickoff of the football season.Several schools, such as Wisconsin, Michigan, Iowa State, University of Colorado, and others, objected strenuously. As a result, Anheuser-Busch halted the program in those markets. The promotion also caught the attention of the Federal Trade Commission. Both the FTC and college officials are concerned about the high rate of underage and binge drinking on college campuses. Some school officials also were concerned about trademark infringements, and about the appearance that they support Budweiser’s activities.As criticism brewed around the country, A-B released a statement claiming that it did not mean to encourage underage drinking—it just wanted to create more fun for sports fans. Although the company halted the promotion in areas where college officials objected, controversy surrounding the promotion appear ed in newspapers and on television nationwide. 1. What type of market targeting strategy is Anheuser-Busch using with the Team Pride promotion? 2. Was this a wise promotion? Explain. Rough Road Ahead: Marketing and the Economy Vanilla Bikes Portland-based Vanilla Bicycles sells hand-built bikes with price tags ranging from $4,000 to $12,000.Now, after only nine years in business, owner Sacha White has stopped taking orders – not because business had dried up but because he has a five-year waiting list. White and his crew of three make only 40 to 50 bikes a year. Frames are made from exotic metals, are welded with silver alloy, and weigh as little as 30 ounces. No two Vanilla bikes are the same. Each is custom fitted to the client and features intricate metal carvings and an artisan paint job. Amazingly, almost all of these high-end velocipedes are sold to middle-class customers. Still, orders have not ebbed with the economic downturn.In fact, Vanilla could ramp up production significantly and still sell everything it makes. However, White claims that would compromise the special nature of what customers consider to be works of art. Vanilla bikes are so special that when Portland bike couriers describe something as cool, they routinely say, â€Å"That’s soooo Vanilla. † 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. 2. Given that most luxury products suffer in an economic downturn, why has Vanilla still succeeded?

Transportation in the Philippines

About 14 percent of the 158,810 km (98,110 mi) of roads in the Philippines are paved, this is in spite of the difficult mountainous terrain. In Metro Manila, there are many modes of transportation available. Buses, jeepneys, LRT, and taxis are readily available for use in getting around the city. Buses are available with air-conditioning or without. The price for riding in air-conditioning is about double what you would pay for riding without and use certain main routes. There are also charter bus lines available for those wanting to travel outside Manila. The most popular mode of transportation in Manila is the jeepney. As the name implies, it is basically a colorful jeep that looks like those used by the Americans during World War II. They have regular stops, as do buses, but will also stop if they are flagged down. Taxis are air-conditioned and can be found practically anywhere in Manila. On occasion a driver will say his meter is broken, if so, traveler beware! It is time to get out and find another taxi, as you will probably get overcharged by this scam. If a person traveling to the Philippines wishes to travel by car, but not in a taxi, they can rent a car, but need to have a valid international drivers license. For travelers staying in deluxe hotels, many offer limousine services. The LRT (Light Rail Transit) is the best way to get downtown and get around in Manila. It's relatively inexpensive and is very fast. In addition, the PRN (Philippine National Railways), which run by the state, is also an option for those traveling out of Manila. Railroad tracks cover about 1,060 km (660 mi) of the Philippines, and is limited due to its being mainly on Luzon. An option for traveling between the islands is to use ferries. For travelers not wishing to be on water, airline travel is another option since there are over 40 major provincial airports. The Ninoy Aquino International Airport (NAIA) is just a kilometer from the Manila Domestic Airport and is about 7 miles from the center of Manila. NAIA also has many amenities from a medical clinic to banks and postal service in addition to duty-free shops, souvenir shops, tourist information centers and more. The airport in Cebu, Mactan International Airport (MIA), is about 45 minutes from the city's center and has duty-free shops, tourist information centers like the major airports in Manila. Roughly a fourth of the airports in the Philippines have paved runways – out of 262 airports, 75 runways are paved. PAL, the Philippines Airlines, is the national air carrier and serves Manila with links to 12 cities in 7 countries. It also has daily routes to 17 local cities. Major airlines from other countries also serve Manila. In addition, Cebu has chartered flights from Japan, Hong Kong and Singapore. For chartered travel to smaller locations, there are several carriers available – Cebu Pacific, Asian Spirits, Mindanao Express Airlines, and SEAir, Incorporated. Cruise ships are served by Manila, with inter-island ships connecting Manila to other major island ports. The busiest seaports are Manila, Cebu, Iloilo, Davao, Cagayan de Oro and Zamboanga which are a part of the 3,219 km of waterways and seaports.

Tuesday, July 30, 2019

And a youth said, “Speak to us on Friendship. Your friend is your needs answered”

Just what are our needs? Money? Love? Abraham Maslow developed a hierarchy of needs that purports that any human has the potential to grow into a healthy, self-actualized individual if basic, instinctual needs are met in a certain order.When the youth asks about Friendship in Kahlil Gibran’s The Prophet, the answer is, â€Å"Your friend is your needs answered.† (Gibran, â€Å"The Prophet: On Friendship†).Thus, a good friend will fulfill the hierarchy of needs to enable an individual to meet his/her full potential as a human being. Maslow’s five basic needs are physiological needs, safety needs, needs of belongingness, needs for esteem, and needs for self-actualization (Simons, Irwin, and Drinnien).As Gibran stated, your friend is your needs answered. If the first need is physiological, Gibran states that as his first illustration. â€Å"He is your field which you sow†¦ and he is your board and your fireside, For you come to him with your hunger (Gibr an, â€Å"The Prophet: On Friendship†).First and foremost, a friend meets your most basic needs for food and shelter. Even Simon and Garfunkel said, â€Å"When you’re down and out/ When you’re on the street †¦ I will comfort you† (Simon, â€Å"Bridge†).   Throughout time, people in all societies have come together in friendship to ensure a place in which to live and a way to ensure food stores.There were hunters and gatherers, farmers, industrialist, businesspeople. It is the collegiality, comradeship, companionship that enables us to propagate our survival. But to take it a step further, the physiological needs include all of the vitamins, minerals and chemicals to keep our bodies functioning properly. We can be our own friend if we listen to our bodies and fulfill those needs.The next requirement Maslow lists is safety needs. This need will only be felt once the former needs for food and shelter are met. Again, throughout the millennia, hu mans have come together to protect each other against some common enemy.The formation of ordered societies shows the innate human desire for stability and structure; a home in a safe neighborhood, a good job, a comfortable pension. We breed our children by providing boundaries and limits to ward of insecurity and fear. It is our way of meeting this need.  Once a person is fed and safe, he/she needs to feel a part of something bigger, something universal. Friends historically have been able to provide this sense of belonging.As humans develop and explore their world, they acquire friends. Children make friends in school. Teens rely on their friends to learn who they are to become.   Adults look for belonging in a career, a relationship, a family and friends.After all, friends do â€Å"go together like rama lama lama de dingity dinga dong. That’s the way it should be† according to Maslow (Jacobs and Warren, â€Å"Together†).As it would follow, once the need fo r belonging is met, the need for esteem arises. Not only does one need to feel a part of something substantial, but also feel they are looked on or regarded as important and vital to that substance.This is what Maslow calls the lower version of esteem (Boeree, â€Å"Personality†).   People look outside of themselves for acceptance, recognition, appreciation, even fame.   Part of Maslow’s hierarchy also includes what he calls the higher version of the esteem issue; self-esteem (Boeree, â€Å"Personality†).This version includes the need for self-respect, self-confidence, achievement and independence. Maslow considers this the higher form because while it is more difficult to achieve, once you have self-respect, it is much harder to lose than the respect of others (Boeree, â€Å"Personality†).It is important to note here that once all of the previous needs are met, we no longer feel a need for them. We are satiated. A good, true friend has stood by us in fulfilling and continuing to fulfill these needs. It is that same good, true friend that will accompany us on the last journey to self-actualization.The last craving we will feel, once we arrive at that level, will continue to be felt. It is our desire to â€Å"be all that we can be.† The more we feed this hunger, the stronger it becomes. However we cannot focus on living up to our potential if we are hungry, cold, scared, alone. The true friend is one who helps us maintain the lower needs so we can pursue the higher. In a perfect world, we would do the same for our friend.Friendship then is a journey. It is the meeting of all needs along the way to being all that a person can be. Friendship is there for the long haul; â€Å"for self is a sea boundless and measureless† as The Prophet says.   â€Å"Say not, ‘I have found the truth,’ but rather, ‘I have found a truth.† (Gibran, â€Å"The Prophet: On Friendship†) because the journey you will take with your friend is endless.Works CitedBolton, Michael, â€Å"Safe Place From the Storm.† MusicSongLyrics. 1 March 2009. MusicSongLyrics.com. Boeree, C. George, â€Å"Personality Theories: Abraham Maslow.† Webspace.ship.edu. 1 March 2009. Webspace.ship.edu. < http://webspace.ship.edu/cgboer/maslow.html>Gibran On FriendshipGibran, Kahlil, â€Å"The Prophet.† The Other Boardroom Discussion Group. 24 February 2009. Leb.net. Jacobs, Jim and Warren Casey, â€Å"We Go Together† MetroLyrics, 1 March 2009. MetroLyrics.com. Maslow’s HierarchySimons, Janet, Donald B. Irwin, and Beverly A. Drinnien. Psychology – The Search for Understanding. New York: West Publishing Company, 1987.Simon, Paul and Art Garfunkel. â€Å"Bridge Over Troubled Water.† LyricsFreak. 24 February 2009. LyricsFreak.net.

Monday, July 29, 2019

Development of childrens higher order reading skills Essay

Development of childrens higher order reading skills - Essay Example Children are always the same, it’s the educational setup that needs to be adapted to their needs for a good nation building. Knowledge is extremely important for every individual in order to keep up with the rapidly modifying dynamic nature of the modern world. Books are among the key sources, that children can develop knowledge from. Learning starts from the day the child is born. He keeps on developing an understanding for the world as he/she experiences matters of daily life. Every child starts the journey of speech from broken words. Then the child starts to link words to express his/her meaning effectively. These broken words are aided by actions. A child may not be structuring the sentence correctly, but is careful about acting enough so that the meaning gets delivered. With due passage of time, with careful attention and regular practice, the child unintentionally starts to construct the sentence in the right way. It is the nature of every creature to adopt ways to communicate, and this urge is inborn. A child’s psychology is greatly influenced by colors. A child’s world is a world of colors and fantasies. That is why in our life, at a later stage, we find things, that once we used to fancy in our childhood, very absurd. So the delicate child-nature needs to be dealt with immense care to develop good reading skills in the child.

Sunday, July 28, 2019

Developing an action plan Essay Example | Topics and Well Written Essays - 3500 words

Developing an action plan - Essay Example In fact, the concern for the quality of care provided by a healthcare facility is as old as the field of medicine. Increasingly, governments, stakeholders in the industry, and regulatory agencies have identified the importance of ensuring that the quality of care was addressed. In effect, stakeholders have designed approaches that healthcare facilities can use in order to improve the quality of care they provided. In addition, stakeholders have identified the incentives to provide to healthcare facilities whose quality of care was in line with the requirements provided by the regulatory agencies and other stakeholders. While the need to improve the quality of care cannot be overemphasized, the healthcare industry has witnessed a number of measures that are pertinent in awarding healthcare institutions rankings after they met various standards. One such measure is the Hospital Consumer Assessment of Health Providers and Systems (HCAHPS) scores, which healthcare providers are supposed to implement in order for them to benefit from incentives accrued from its implementation and high ranking (Zusman, 2012; Jennings, 2010). The proviso of attaching HCAHPS scores to incentives of a healthcare provider has played an instrumental in the need to improve the quality of care. In this case, healthcare facilities have realized that improving the quality of care provided to their patients was an effective approach towards raising their HCAHPS scores. Improving the quality of care is an essential element of enhancing customers’ experience in the healthcare sector, which is crucial in creating a positive customer perception about a healthcare facility. Consequently, customers whose experiences in a healthcare facility were positive provided positive feedback regarding their perception based on their experiences during their time as patients in a healthcare institution, which improves the HCAHPS scores of a healthcare institution. In effect, a high ranking ensures that a n organization receives reimbursements and funding of its projects. In line with this, this article develops an action plan for improving HCAHPS scores in a healthcare facility. To carry out a comprehensive plan, the article will highlight the objectives of raising the HCAHPS scores, processes that will address improvement of HCAHPS scores, the implications of the plan on staff, patients, and resources, cost-benefit ratio, and the timeline for implementing the action plan. Objectives The specific objective of raising HCAHPS scores is to improve the quality of care provided by a healthcare facility. On the other hand, the Agency for Healthcare Research and Quality (AHRQ) together with the Centers for Medicare & Medicaid Services (CMS), which were instrumental in developing HCAHPS surveys, identified three goals for HCAHPS. In this case, the two organizations identified the first goal as the production of meaningful data regarding patients’ perceptions on healthcare facili

Saturday, July 27, 2019

People management practices adopted in Innocent Essay

People management practices adopted in Innocent - Essay Example 78). The recent years in the company have been marked by an increased need to change in the human resource management functions. The changes includes more focus being put on managing people to take part in the implementation and formulation of business strategy to meet the company’s objectives. These changes have been effected in the business environment following the revolution in globalization, information technology and competition. The environmental changes have been effected on the company as it needs to quickly adapt and deal with the general strategies and practices in important areas like productivity, marketing, human resources and employment structure. Innocent Drinks management tends to direct its investment in the employees considering them as partners so as to have the business grow and gain a sustainable competitive advantage. Innocent business falls in a complex and dynamic environment. Just like most of the businesses in the market, Innocent has taken more cons ideration in external factors like economic, political and legal environment in an effort to keep growing and maintain its competitive advantage. One of the key management practices employed by innocent is cost leadership that is commonly associated with Porters approach of gaining competitive advantage. ... One of the key management strategies that has ensured success in Innocent is its innovative approaches to leadership, induction, recruitment development, communication and engagement. The innovative approaches have led Innocent Drinks Company to grow to the extent of enjoying an 80 per cent share in the UK market (Kotler and Armstrong 2000, p. 34). This strategy that has been primary designed to assist managers and leaders within the company to employ a new mindset for the success of the business has also been adapted in the induction, communication, cultural change and training based on team work. As a result, Innocent Drink Company has managed to bring out the best of its people through adopting unique approaches. Such approaches challenge the leaders in the organization to review the manner in which they operate. Innocent has moved to shape a supportive, informal and fun environment in its work place and has also come up with an authentic culture of respect and trust that is based on its core values. The management strategy includes the recruitment of enthusiastic, energetic and passionate people as well as engages, motivates and empowers the people to work with autonomy and freedom. The company’s strategy is an illustration of a leadership style that is relaxed and it has been managed in a manner to avoid its internal silos. Innocent’s communication strategy has been effected such that it cuts across the business and it instigates enjoyable and lively team meetings. This approach has resulted to Innocent being regarded as an engaging and attractive working environment. The basic working principle of Innocent is to produce smoothie drinks that are simply made from fresh juice and fruits,

Friday, July 26, 2019

Article response Example | Topics and Well Written Essays - 250 words

Response - Article Example But the interesting part is that China responded coldly for all this complaints against them. The Chinese spokesperson Liu Weimin who is a representative of China’s foreign ministry stated that the compromise is a needed element in the trade between two nations. After that Chinese commerce ministry announced that China will handle the situation in align with procedures and rules of W.T.O. The author comments that the primary activity in W.T.O consultation is the bilateral consultation which always fails. And the case is later settled down by trade experts. Here the author is altogether attempting to project on the cold shoulder attitude of Chinese government .China is also not giving a chance to Obama to win the presidential election on the basis of free trade dispute. â€Å"China is trying to avoid making trade issues a big theme of the American presidential election campaign†. Here neither the Chinese government nor the Chinese people are bothered about the complaint of U.S. against the increase in the vehicle tariff Bradsher, K. (2012). China Yawns as U.S. Complains About Auto Tariffs. In nytimes. Retrieved July 7, 2012, from http://www.nytimes.com/2012/07/07/business/global/china-response-mild-to-us-trade-complaint-on-cars.html?_r=2&ref=internationaltradeandw

Thursday, July 25, 2019

Srategic analysis of an e-business application initiative Assignment

Srategic analysis of an e-business application initiative - Assignment Example Commerce institutes of the interchange of the products and services between groups, individuals and businesses and the act is as an essential activity in any business. Methods in e-business enable the link of internal and external data processing system between firms flexible and efficient to work with as the partners and the suppliers communicate easily (Vaman 94). This enhances the need to satisfy the customer expectations and needs in a better way. Though the internet is public, companies tend to use secure and private networks for effective and proficient administration of their core functions. Anheuser- Busch InBev brewing company is one of the largest suppliers of beer in the global market. The multinational company operates from Belgium-Brazil and its headquarters based in Leuven, Belgium (Grant). The company constitutes of 25% market share as it is the world’s largest brewer and owns seventeen brands that produce, individually, over one billion US dollars revenue in a year out of the two hundred portfolio in 2013. There are global brands included in the portfolio. These brands are Stella Artois, Budweiser and Corona. The international brands constitute Hoegaarden, Leffe and Beck’s. The locally based brands include Skol, Antarctica, Bud Light, Brahma, Quilmes and Habrin (Elliott 107). Anheuser- Busch InBev Company hires over one hundred and fifty thousand people in twenty-four different countries. There was an interbred in 2004 where the company merged to form Am Bev thus created the world largest brewer. The company operates. Revenue of all the 200 AB InB ev brands totaled to over forty three billion US dollars in 2013. Apart from the brewing and packaging operations, the companies participate in agricultural operations and environmental conservation programs. This program promotes marketing of the company products as the

The Universal Experience of Being Different Assignment

The Universal Experience of Being Different - Assignment Example In the whole world, there about 4000 cultures, meaning there are about 4000 groups of individuals that identify themselves with each culture. Each group is characterized by unique language, names, membership of the culture, as well as, an agreement on what should be carried on to the next generation and so forth. In addition, it is also important to note that even members of the same culture may be different and feel different in the company of each other. For example, a poor man in the company of a rich man may feel uncomfortable regardless of them coming from the same culture. In America, the obvious being expected to feel different is a member of an ethnic group in the company of white Americans. In addition to cultural differences and the skin colour, there are other aspects that further separate the ethnic communities living America from the white Americans. These include economic status, their history, as well as, their population compared to that of white Americans. For example, an attempt to evaluate the experience of black Americans in America revealed that it was both compromising and hopeful. In conclusion, it is clear from the article that there is more in feeling different than self-identity and individualism. People of the different culture, skin colour, ethnic group, and economic levels feel different in the company of each other. These are all separate factors that cannot be generalized as either self-identify or individualism. It is, therefore, true to say that universal experience of being different in the human being is real and indeed human beings are different.  Ã‚  

Wednesday, July 24, 2019

Corporate social responsibility is likely to gain growing importance Essay

Corporate social responsibility is likely to gain growing importance for business, Discuss this statement and relate your answer to ENVIRONMENT - Essay Example This paper defines as â€Å"the commitment of business to contribute to sustainable economic development, working with employees, their families, their local community and society at large to improve their quality of life in ways that are both good for business and development†1 especially as it is framed to accommodate the aspirations of the corporations and the local communities in which they operate. This paper further adds that, since in every society infrastructure basically represents a luxury, corporations should strive at meeting the human standards of the society in which they operate by giving back to that society all that can be considered as humanly from an ethical standpoint. But hardly this is the case. Take the case of CSR problems that arise between SHELL and the indigenes of the Niger-Delta area in Nigeria in which during operations, their main sources of livelihood (i.e. rivers and farmlands) are polluted and destroyed. These damages often lead to conflicts b etween the oil firms and the host communities. Today, the environment is facing increasing pressure from large scale and rapid industrialisation due to modernisation and globalisation that is causing heavy damage all due to mass consumption of the earth’s resources. In a bit to purify the environment, the western world government’s have enacted new environmental legislation aimed at an introduction of major new regulatory regimes such as Pollution Prevention and Control (PPC) in England & Wales, where the Environment Agency (EA) is developing new methods of environmental risk screening and targeting of regulatory effort based on the better regulation principles. Under the dynamics of globalisation, economic integration, and global environmental governance, issues of global warming and CO2 emissions have been increasing receiving attention today. This evolution has been unfolding since the 1992 Rio Conference on Environment and Development, through the 2002

Tuesday, July 23, 2019

Managing Professional Intellect Case Study Example | Topics and Well Written Essays - 3250 words

Managing Professional Intellect - Case Study Example The case study "Managing Professional Intellect" discusses what is the professional intellect and how can the organization develop and in what ways can we leverage this professional intellect since a number of leaders and managers in most organizations have created systematic answers to questions concerning professional intellect. Accor group of hotels (China) is one of the major hotel groups in the world. It commands an economy which is constantly growing in most parts of the country. Ibis Hangzhou in Shanghai China is one of the leading hotels of the group. This hotel group offered a good environment for the study of the manner in which information is exchanged between the workers, administration and their customers. It also provides a good opportunity for one to learn the nature of questions asked as well as the kind of knowledge which is shared around. The major reason for selecting this hotel is because it is in the service industry where there is a lot of exchange of information exchanged between customers and stuff workers because of the nature of the services offered. The stuff has to communicate and handle the customers who choose to use their services thus there is need of using information and employ the necessary knowledge to deal with every situation. The hotel was also selected because of the hos pitality it offered for one who is willing to conduct any study there. It offered a good environment for one to make enough direct observations of the required information. 1.20 Study of the Knowledge shared and information exchanged in the Hotel. The Study would cover observation the manner in which the stuff workers of the hotel interact with each other and their customers, the way they approach the customers and the manner in which they approach and respond to each other and the administration. It would also study the manner in which Ibis Hangzhou hotel as an organization share and manage the knowledge they have and the kind of questions asked by the workers to clients as well as the questions asked by the administration to the workers. The aim of this would be to investigate the kind of knowledge and information employed in the hotel environment, how this information and knowledge is managed and how it assists the organization generally. The study would be carried out by participating in the hotels daily operation for a whole day. This would involve interacting directly with the customers and the employees while making direct observation and recording of their behavioral reactions to different individuals. There would also be interview of certain customers and workers within the organization to find their perception of the kind of services hence information provided within the organization. The way every information or question was asked and responded was keenly noted as well as the manner in which the customers were treated was also noted. This was necessary it would enable the researcher in evaluating the kind of information and knowledge is available within the organi

Monday, July 22, 2019

An inspector calls & by J. B Priestly Essay Example for Free

An inspector calls by J. B Priestly Essay As the curtains rise the light (dim) focuses on Mr Birlings factory. Outside, protesters are trying to convince Mr Birling to increase their wages. Lightning strikes a tree near the protesters and everything goes dark. The light brightens a little and focuses back on the factory where all the protesters are gone. As the light brightens more, Mr Birling walks out of the factory and locks the main doors. The night is dark and eerie; the deep mist envelops his feet as he moves. He walks along a path past Milwards, the palace variety theatre and up to the house. Set up of the stage Top view After Mr Birling enters the house the rest of the stage goes dark and is cleared apart from the house. The front of the house lifts up to show the dining room. The lights dim and focus on the dining room where the four Birlings and Gerald are sitting. Mr Birling pushes the port towards Eric. They talk about port for a while until Edna leaves. When Mr Birling starts his first speech about the miners strike being almost over, Last month, just because the miners came out on strike, theres a lot of wild talk about possible labour trouble in the near future. Dont worry weve past the worst of It. The lights focus on the screen just next to the house as well, where miners are going on strike again. After he has finished the focus goes completely on the dining room again. Mr Birling starts his second speech, saying that theres not going to be a war. Just because the Kaiser makes a speech or two, or a few German officers have too much too drink and begin talking nonsense, youll hear that war is inevitable. The screen shows pictures of World War 1. Mr Birling starts his third speech, when he says about the titanic being unsinkable, The Titanic forty six thousand eight hundred tons and unsinkable, absolutely unsinkable. Theres a slight pause and the light focuses on the screen in the background, it shows the titanic sinking. The inspector comes on the stage and walks up to the house, he stops and looks for a while and then goes up to the house. Edna opens the door and lets the inspector in, she shows him into the dining room. I went to the Milton Keynes theatre on Wednesday 8th November to see An Inspector Calls. The play had some symbolism in: the house represented the familys security, the house was on stilts it was like each member of the family was a stilt and when one of them were damaged the whole house falls apart; the inspector is a representative of the audience, he asks the family questions that you want to know. The play was set in the Second World War, I think that it should have been set before the First World War as it was in the original play because the play has references to class difference and that was more pronounced at that time. The director didnt change important things in the script that told you it was before World War 1, This girl left us nearly two years ago. Let me see it must have been in the early autumn of nineteen-ten. They are only small parts of the play but make a big difference to the set out of the play. However it was good to have it set in the World War 2 because Mr Birling talks about the mining strikes in one of his speeches and there was a lot more of them before World War 2 than World War 1.

Sunday, July 21, 2019

Research Paper Into Acne

Research Paper Into Acne Acne is a common skin condition, inflammatory skin or disease characterized by pimples on the face, chest, and back. It occurs when the pores of the skin become clogged with oil, dead skin cells, and bacteria. That will show the type of acne, how the different creams and meds that people use plus the side effects (That will make a difference to others). Lindsay and Kayee both used acne cleanser and moisturizers to cure their acne (Which worked on both of them). They both said that after many years or so, their skin cleared up. The difference was though was Lindsay also used jojoba oil that she mixed with the moisturized, which is on her drier days (Especially in the evenings).Kayee just cleanser and moisturizer. Even though she couldnt believe it and said Its not a fluke. It toke the amazing difference of it. Both girls also said they stop using makeup because it kills the skin and gives it a lot of acne and so on. I think that almost every girl stop using makeup ever since they found a way to clean their skin. Also, as you can tell too that a lot of woman dont seem to think right away when using acne cream (Im not saying that they are stupid) because whatever they seem to pick, it doesnt have Benzoyl Peroxide. BP is a type of a chemical incorporated into the polymer of resins to aid in the initiation of polymerization. Its also an antibacterial, keratolytic drying agent prescribed in the treatment of acne. It doesnt hurt your skin as much but more tickles but it also depends on the person because it might either irritate the skin or etc. I been through acne also and I still have. How I know this because I been to the doctors and I had from creams to pills and it dont work much (Even the pill who made me sick). So I went to proactive and its been helping slowly. Let just be thankful that some of us dont have skin diseases and so on because the skin disease is the more prevalent that affects nearly 17 million people in the United States. Its called acne vulgarism or just common acne. Still, that wouldnt be fun with that and trying to figure out from how you got it to etc. Anyways, did you know that nearly 85% of young people develop acne at sometime between ages 12-25 years? Which usually beings at puberty then worsen during the most occurring of ages 14-18. However, acne can come at any age from newborns to older adults. Its more common and severe in males than females. And also true that people continue to have acne outbreaks well into adulthood. Not that Im surprised about the acne continuing still, even trying to get rid of it, you still get more no matter. But also, males have more effected of this problem more than females. Yet, I see more females with acne problems more than males. Well, it does seem my guessing was wrong but also, its sometimes (not all) right about it. But also, people are different and get it when they get it. But how do we know how it develops? Well acne originates in the oil or sebaceous glands that lie beneath the surface of the skin. These glands that produce oil and are called sebum are the skins natural moisturizer. That helps preserve the flexibility of the hair. This shows the most common of acne places (except for the face) is really the chest, shoulders and back. That has the most sebaceous follicles which are opened into the skin that goes through pores, allowing sebum to reach the hair and skin surface. The worse type of acne only occurs when the follicles that are infected continue to enlarge (Without any rupturing, nodules, and cysts). Other acne or microorganisms can be involved also like acne vulgarism that can affect a womans face. Also no inflammatory like white and black heads. White and black heads are quite similar but mostly different because white heads have this plugged follicle that begins to bulge as a small whitish bump, which is underneath the skin mostly. For black heads, if the comedo opens up, the top surface of the plug darkens as its exposed to the air. Acne isnt a serious health threat. It just causes negatively that causes appearance from teens mostly because of social or etc. Its also permanent in scarring wise but still, we all go through it. Even though there are creams and meds that can cure some of this stuff or maybe all. They are like millions of creams, moisturizers, etc to make all your acne go away. You just need to find the right one and see how it goes. The ones I see a lot or mostly in commercials is proactive and Clearasil that been advertised. There are probably more than those two that are shown around. But still, they are like the only ones (Well except for the one the dermatologist gave me plus the pills) that I used so far that helped my skin. Proactive is definably better because it has helped me plus it gives you the mask plus lotion to relax your skin. Other people like this girl used Natures Cure along with Clearasil because she had an awful time with proactive but still, the other stuff helped her. Another girl said that proactive worked for her sister and it looked amazing. Another girl said proactive didnt work for her so she used Neutrogena cleanser and etc. So whatever you use really, it would work one way or another. And you may or may not have clear skin. What causes acne is oil, makeup, stress, hormones, age, gender, hygiene, diet, drugs, etc. From oil like grease, not watching your hands, your hair, or washing your face it can give your face a lot of oil. Its really between your hands and hair that can cause it because if you dont wash them and you put your hands on your face, you would get acne. Or be your hair that is in your face, without pulling it back or taken care of it can cause acne. But also, it doesnt always cause this. Its mostly stress and hormones really. Plus puberty because it can take a lot out of you or youre starting to grow up day by day. Still, its most hormones that take the most damage because your changing and as your grow older, (for female) your period stops slowly and it can cause stress along but also, it gets irritating because you got to work a lot or so or just life in general. Either way, we all go through this (Im really not sure for male because they are different from us). In conclusion, No matter how much acne you have or whenever you got to live it forever, we all need to see that whatever happens. And it doesnt matter what product we use, it doesnt always work for everyone. No matter if its stress or etc, its life. Source Citation: Acne. Mercedes McLaughlin., Patience Paradox., and Margaret Alic, PHD.. Ed. Jacqueline L. Longe. 3rd ed. Detroit: Gale, Online update, 2007. 5 vols, updated October 2009. Works Cited: McLaughlin, Mercedes, Patience Paradox, and Margaret Alic. The Gale Encyclopedia of Medicine. Gale, 2009. Acne. Web. Source Citation: ACNE. SICK! Diseases, Disorders, Injuries and Infections. Online Edition! Detroit: U*X*L, 2008. Works Cited: Diseases, Disorders, Injuries and Infections. Gale, 2008. Print. Source Citation: Acne. Patience Paradox. and David Edward Newton, Ed.D. The Gale Encyclopedia of Alternative Medicine. Ed. Laurie Fundukian. 3rd ed. Detroit: Gale, 2009. 4 vols. Works Cited: Paradox, Patience, and David E. Newton. The Gale Encyclopedia of Alternative Medicine. Gale, 2009. Print. Regimen success stories 1997 2010 Daniel W. Kern http://www.acne.org/success.php Benzoyl peroxide http://www.answers.com/topic/benzoyl-peroxide I need your PROACTIV STORIES whether good or bad!? http://answers.yahoo.com/question/index?qid=20070316190446AA5sE54

Impacts of Stress on the Well Being of Undergraduate Nurses

Impacts of Stress on the Well Being of Undergraduate Nurses Sanober Fazal Introduction Every person in this world is surrounded by different kinds of stresses. (Kohler et al., 2006) as cited in (Martos et al., 2012) â€Å"stress refers to a dynamic interaction between the individual and the environment. In this interaction, demands, limitations, and opportunities related to work may be perceived as threatening to surpass the individual’s resources and skill†. Stress in my point of view is a pressure which effects our mind and unable us to do our daily activities properly. It affects our mental, psychological, physical and emotional health. According to (Manney, Mk, Paul, Shashidhar, 2011) students are more porne to stress and it negatively effects on their mental health, educational success, self-grooming and effect on future. The same authors stated medical education as stressful. There are many factors which causes stress and that compromise the well-being of student nurses which will be discuss later in this paper.(O’Donnell ,2009) stated that many nursing student left the program due to unbearable stress. The rational for choosing this topic is that it’s my own observation and experience that stress is higher in undergraduate nurses. They are always over burden with assignments, regular papers as well as classes, clinical and, group works. All the time they have to sit in front of laptops or books. They have less time for themselves as well as for their families and friends. Other than this many undergraduate nurses end up with mental distress, many tried to do suicidal attempts and many withdraw the nursing career. Stress is the hurdle in the well-being of students, it affects negatively on their academics and social life. Many theories have been proposed for the better understanding of stress. According to (Cannon, 1929) as cites in (Davidyan, 2008), he talked about response theory. According to him our body works on basic principle of equilibrium (homeostasis). If the external stimulus is strong and body cannot cope with it than it really disturb the normal mechanism of body and causes stress. If the person handle the situation properly than it will be called a balance condition. Another theory given by (Hans selye, 1956) as cited in same article which describe a theory of general reaction of individual to different stressors. He discussed about three stages: Alarm reaction, resistance and exhaustion. In alarm reaction there is a condition of fight and flight and organism try to control the situation by physiological responses. After which resistance stage occurs. Here body builds resistance against stressor. Last stage is exhaustion where all the energy is lost, no further resistance exists and indi vidual ends in chronic stress. It indicates that a person should response appropriately in every stage to prevent complications of stress. Unfortunately, the prevalence of stress in Pakistani students is very high especially in nursing students. In Pakistan the image of nursing profession is very bad. There is no respect for this noble profession therefore, very little researches and studies has been done on it. According to Khowaja (2009) Pakistan is a discriminating society and there is no value of nursing that’s why there are always issues. A study was done on the prevalence of stress by Kumar and Nancy (2011) in Punjab, Pakistan. According to the study, out of 180 undergraduate nurses, 34.4 % had moderate stress, 32.8 % had mild and maximum stress respectively. Another study was carried in CMH College Lahore on 200 students. The result showed that the mean stress was 30.87, nearly same with result of Punjab college students. It indicates high level of stress in Pakistani nursing students. What Are the Factors of Stress in Undergraduate Nurses? There are many factors of stress among undergraduate nurses. For example they have to do lots of assignment, hard work, GPA, frequent exams, clinical both supervised and unsupervised. Moreover, the other factors which lead to stress are fear of faculty, staff, patient and their different disease status, lack of proper guidance and self-awareness. As an undergraduate nurse it’s my own experience and observation that both the supervised and unsupervised clinical are more stressful because students are expected to do many assignment and skills at the same time. Undergraduate nurses have to do assignment given by their faculty, by staff nurse and they have to give holistic care to patients. They are supposed to take care of severe patients with infectious disease and with aggressive behavior which cause stress in student nurses. Many of these factors were also mentioned in literature. Reevea et al., (2013) also highlighted clinical assignment as one of the factor of stress. It is more time consuming and students become socially isolated. The other cause of stress mentioned in the same articles is neglection from patients and from their attaindance, from staff nurse and other health care professionals. According to Abbey et al., (2011) issues from surrounding society, educational, and financial can also lead to stress. In an article written by somani khowaja (2012) it was mentioned that in Pakistani society work place violence and lower status of nursing profession is also a cause of stress in nurses. Patients and their relatives think this profession is not good and always try to abuse them. Magnavita and heponiemi (2011) mentioned physical and verbal violence as source of stress in nursing students during their clinical placement. Furthermore, international nursing review (2012) three main types of stressors are mentioned: (1) clinical stressors which include anxiety of not achieving expectations and communication gap between patients and hospital members. (2) Academic stressors. For example ongoing assessment and quizzes, not passing the programme and hectic timetable. (3) Personal/ social stressors which means financial issues and issues in home and school works. A cross sectional study was done in Pakistan’s shifa nursing college by Shomail and Faisal (2012). In this study total 78 nursing students participated. The findings of study on score of stress level in different factors were as follow, theory = 2.37, clinical experience =3.5, college environment= 2.39, social environment=251. In my opinion these factors of stress bring tremendous alteration in an individual’s health. What Are Implications of Stress in Undergraduate Nurses? According to labrague (2013), stress has adverse outcomes not only on physical, psychological and social health but as whole well-being. (Shirom, 2003) as cited in (Martos et al., 2012), stress lead to physical, psychological and behavioral impairment in an individual. I have seen many people with stress who cannot sleep without medications and they left to take proper diet. (Chang et.al 2006) as cited in (Lim, Bogossian and Ahern, 2010) reported consequences of stress on physical health that is increased pressures, sleep disturbance and tiredness. In another literature it says stress in nursing students creates issues in memory, in judgmental skills and in coping styles, Goff (2011). The students, who encounter stress, mainly have poor thinking and this further aggravate their psychological problems. I witnessed one of my classmate who developed psychological symptoms in second year 2013 due to increased stress in her academics. She was admitted in psychiatric ward for more than 2 m onths and still she takes medications. I observed the same symptoms in her which are mentioned in the literatures. According to literature, undergraduate nurse end up in mental issues due to increase level of stress. It causes emotional distress that is nervousness, low self-esteem, isolation, aggression, anxiety etc.(Jimenez,OsorioDiaz, 2010).In Karachi, Pakistan a study was conducted in three medical colleges and students participated were 360. They found gastro intestinal problems especially irritable bowel syndrome in students. It was mentioned in the article that irritable bowel syndrome is because of psychological stress in students. (Naeem et al., 2012). Moreover, (Prasad et al., 2013) also talked about psychological impacts of stress which lead to loss of concentration in educational field, loss of energy which ultimately leads to low output and thoughts of suicide. I also witnessed many cases where people did suicide, left the program, developed loneliness and symptoms like anxiety and drug abuse. O’Donnell (2009) stated that due to increased stress students are unable to focus and complete their nursing degree. They do not pay attention towards their studies which makes their life complicated.Galbraith and brown (2011) mentioned behavior related affects like use of alcohol, smoking and other drugs. Students use drugs as alternative coping strategies. The individual who suffer from violence may develop symptoms that persist for many years. They blame themselves for the incidence, feeling ashamed, and embarrassed. It alters their social life and builds negative thought about their career (magnavitaheponiemi, 2011).Yet another article by Mane et al. (2011) stated stress causes weak performance in education and in their later job life. Moreover they face many problems in their social life and personnel life. In my view stress always hinders in the progression of students whether it is there education, career, and health, their personal or social l ife. Strategies and Interventions There are many interventions and strategies to reduce the factors and negative impacts of stress in undergraduate nurses. According to (humped caputi, 2011) as cited in â€Å"Nurses education today†, student nurses are more exposed to stress and they need to build their capacity to balance their thoughts and cope constructively. Lim et al. (2010) found basic education of undergraduates very beneficial in control of stress.(Hubbard et al., 1984) as cited in ( Reevea et al., 2013) ; Yamashita and Miwasaito, 2012), mentioned about social support. According to which a strong support from others (friends and family members) enhance positivity in their health and thinking. Other than this a good relationship between students and their faculty can builds trust and confidence in students to perform their task courageously. (Jimenez ,2010; Yearwood and Riley, 2013), also mentioned that faculties should understand student’s stress so that they can support them in their grooming, progression and a proper guidance in clinical set up also reduce their stress level. In addition (Gibbons, 2010; Shomail Faisal, 2012), mentioned that the positive regards from teachers and colleague is helpful in stress management. According to Laragia (2013) to decrease stress in undergraduate nurses it is important to assess the cause and level of stress to plan interventions accordingly and help students in their theoretical and practical skill. Mane et al. (2011) highlighted about relaxation therapies and solution to those factors which are more common in students stress. Yamashita et al. (2012) found self-awareness and knowledge of dealing with stress as important strategies in alleviating of stress. Conclusion and Recommendation In conclusion every profession is stressful but nursing is more stressful and undergraduate nurses are more vulnerable to stress. There are many causes of stress which impacts the well-being of student nurses. The causes are increase work load in classes as well as in clinical, lack of knowledge, low self-esteem, encountering challenges with staff, patients and clinical placement. Undergraduates face many consequences of stress for example they suffer from psychological, emotional, social, and physical problem. They develop symptoms of suicidal ideation, alter in thought process, self with drawl from social life, high blood pressure, sleep problems, anxiety, frustration and it also impacts on their academics. Furthermore, it is very essential to find the root causes of stress and make proper strategies to reduce it. It is important for students that they should develop positive coping skills and cooperative relationship with faculties, staff and other professionals. Students can also take benefit from their social circle like from their parents and friends. In Pakistan nurses image is very poor and this lead to stress and many other issues in nurses. A proper research is needed to find the causes, prevalence and impacts of stress on the well-being of undergraduate nurses. I would recommend that students and teachers should make support group which will find out or help those students who are in stress. Furthermore, institution should not over burden the students. They should plan such activities which help them in relieving their stress such as sport timing, parties, and psychotherapy and counseling classes. If these strategies are implemented than students will be healthy and ultimately, there will be productive outcome. References Davidyan,A. (2008, January 10). Retrieved from http://http://www.severehypertension.net/hbp/more/theories-of-stress/ Donnell,O. (2009). The emotional impact of nursing student attrition rates.British Journal of Nursing,18(12), 745-747, 750, 752-754. Retrieved from http://www.scopus.com/ Galbraith,N.D., Brow,K.E. (2011). Assessing intervention effectiveness for reducing stress in student nurses.Journal of Advanced Nursing,67(4), 709-721. Retrieved from onlinelibrarywiley.com Gibbons., Dampster., Moutray. (2011). Differences in Perceived Stress and Its Correlates among students in professional courses.JCDR,5(6), 1228-1233. Retrieved from http://www.jcdr.net/article_fulltext.asp?issn=0973-709xyear=2011volume=5issue=6page=1228issn=0973-709xid=1620 Gibbons,C. (2010). Stress, coping and burn-out in nursing students.International Journal of Nursing Studies,47(10), 1299-1309. Retrieved from http://www.sciencedirect.com/ Goff,A.M. (2011). Stressors, academic performance and learned resourcefulness in baccalaureate nursing student.International Journal of Nursing Education Scholarship, 8(1). Jimenez,C., Navia-osorio,P.M., Diaz,C.V. (2010). Stress and health in novice and experienced nursing students.Journal of Advanced Nursing,66(2), 442-455. Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1365-2648.2009.05183.x/full Khowaja,K. (2009). International perspective: health care systems and care delivery in Pakistan.Journal of Nursing Administrator,39(6), 263-265. Retrieved from www.nursing center.com Kumar,R., Nancy. (2011). stress and coping strategies among nursing students.Nursing and Midwifery Research Journal,7(4), 141-151. Retrieved from medind.nic.in Labrague,L.J. (2013). Stress, stressor and stress responses of student nurse in a government nursing school. Retrieved from www.hsj.gr Lim,J., Bogossian,F., Ahern,K. (2010). Stress and coping in Australian nurses: a systematic review.International Nursing Review,57(1), 22-31. Retrieved from http://onlinelibrary.wiley.com/ Magnavita,N., Heponiemi,T. (2011). Work place violence against nursing students and nurses.Journal of Nursing scholarship,43(2), 203-210. Retrieved from on line library. Wiley .com Manney,A.B., Mk,K., Paul,N., Shashidhar,H. (2011). Differences in Perceived Stress and Its Correlates among Students in Professional Courses.Journal of Clinical and Diagnostic Research,5(6), 1228-1233. Retrieved from http://www.jcdr.net/article_fulltext.asp?issn=0973-709xyear=2011volume=5issue=6page=1228issn=0973-709xid=1620 Martos,M.P., Augusto-landa,J.M., Lopez -zafra,E. (2011). Sources of stress in nursing students: a systematic review of quantitative studies.International Nursing Review,59(1), 15-25. Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1466-7657.2011.00939.x/full Por,J., Barriball,L., Fitzpatrick,J., Roberts,J. (2011). Emotional intelligence: Its relationship to stress, coping, well-being and professional performance in nursing students .Nurse Education Today,31(8), 855-860. Retrieved from http://www.sciencedirect.com/science/article/pii/S0260691711000086 Prasad,C.V., Suresh,A., Thomas,D.K., Pritty,M.K., Beebi,S., Multazim,V. (2013). The level of stress and coping mechanism adopted by I Year B.Sc. nursing students.AMHS,1(1), 19-23. Retrieved from http://www.amhsjournal.org/ Reevea,K.L., Shumaker,C.J., Yearwooda,E.L., B., Crowella,N.A., Rileya,J.B. (2013). Perceived stress and social support in undergraduate nursing students educational experiences.Nurse Education Today,33(4), 419-424. Sawatzky, Richard, Ratner,G., Pamela,A., Richardson, Chris, Patricia. (2012). Stress and Depression in Students: The Mediating Role of Stress Management Self-efficacy. Nursing Research,61(1), 13-21. Retrieved from http://journals.lww.com/ Shomail,S., Faisal,A. (2012). Stressor and coping strategies among baccalaureate nursing students at Shifa college of nursing Islamabad, Pakistan.International Journal of Nursing education,4(2), 193-197. Somani,R.K., Khowaja,K. (2012). Work place violance towards nurse a reality from Pakistani context.Journal of Nursing Education and Practice,2(3). Retrieved from www.sciedu.ca/jnep Yamashita,K., Miwasaito. (2012). stress and coping styles in Japanese nursing students. International Journal Nursing Practice,18(5), 489-492.

Saturday, July 20, 2019

Common Microorganisms Essay examples -- essays research papers

INTRODUCTION Microorganisms such as bacteria, fungus, mold, and yeast are present and common in almost every environment on earth. The normally microscopic organisms can easily be seen using differing types of agar, which creates an ideal environment for the organisms to form colonies, which are groups of hundreds of organisms that can be seen with the naked eye. In order to see individual microorganisms, it is necessary to use the magnification of a high-powered microscope. These techniques of microbiology are used in the following five experiments. The first experiment used Trypticase Soy Nutrient Agar (TSA), which can grow a wide variety of organisms and contains casein and soybean meal and a minute NaCl, to study the effectiveness of alcohol as a skin antiseptic. The second experiment tested the effectiveness of different kinds of mouthwashes as antiseptics using TSA as well. Experiment number three explored the normal human flora existing on skin and in nasal cavities, and two types of agar were used, including TSA and Mannitol Salt Agar, which contains manitol sugar, phenol red, and 7.5% NaCl. Mannitol Salt Agar tests for the presence of staphylococci bacteria that can survive in the salt that inhibits the growth of most other bacteria. Some forms of staph bacteria ferment mannitol and produce a yellow color around the colonies, which can easily be seen against the red background. The fourth experiment studied the number of bacteria in a diluted sa mple of uncooked hamburger meat using nutrient agar and a Quebec counter to count the colonies. The final experiment involved the growth of yeast cells under aerobic and anaerobic conditions. MATERIALS - Trypticase Soy Nutrient Agar -  Ã‚  Ã‚  Ã‚  Ã‚  Mannitol Salt Agar -  Ã‚  Ã‚  Ã‚  Ã‚  Sterile alcohol swab -  Ã‚  Ã‚  Ã‚  Ã‚  Listerine mouthwash -  Ã‚  Ã‚  Ã‚  Ã‚  Tubes of nutrient agar -  Ã‚  Ã‚  Ã‚  Ã‚  Diluted hamburger meat -  Ã‚  Ã‚  Ã‚  Ã‚  Quebec colony counter -  Ã‚  Ã‚  Ã‚  Ã‚  Apple juice -  Ã‚  Ã‚  Ã‚  Ã‚  Anaerobic yeast culture -  Ã‚  Ã‚  Ã‚  Ã‚  Hemacytometer -  Ã‚  Ã‚  Ã‚  Ã‚  Iodine METHODS Experiment 1. Effectiveness of alcohol as an antiseptic 1)  Ã‚  Ã‚  Ã‚  Ã‚   All experiments must be done in a sterile environment; Lysol can be used to sterilize the a... ...ide had a lot of large tan colonies and dense, small colonies. The Listerine side seemed to destroy all most all of these small colonies, but the larger colonies were actually more numerous. The other mouth washes used were salt water rinse and Scope. The salt water did almost no damage to the bacteria, and the Scope killed the most.   Ã‚  Ã‚  Ã‚  Ã‚  In experiment three, there were a lot of different kinds of organisms persent on the agar. On the plate that contained nasal micro-organisms, large yellow colonies appeared on the Mannitol Salt Agar, indicating Staphylococcus aureus. On the TSA side, small creamy white colonies were also present. These could possibly be yeast. On the plate that contained the skin swab, there was a large amount of large, fuzzy white and black growth, which is mold. There was a single light-orange colony on the TSA side, possibly a growth of Flavobacterium.   Ã‚  Ã‚  Ã‚  Ã‚  In the fourth experiment, there were a number of different kinds of colonies on the EMB plate with the meat swab. There were black dots, which indicate the presence of E-coli, pink dots, which indicate lactose-fermenters, and a few white and gray colonies.

Friday, July 19, 2019

Social Issues Essay -- essays research papers

Is Mcdonaldization Inevitable? George Ritzer’s, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization â€Å"is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world† (Ritzer, 1). Ritzer focuses on four foundations of Mcdonaldization: efficiency, calculability, predictability, and control. These are the commandments of any rationalized corporation. However, they are not carried out from the point of view of the consumer. Efficiency, for example, may entail the placing of great inconveniences upon a consumer for the sake of efficient management. Calculability may involve hiding certain information from the consumer. Predictability and control may involve a company's ability to predict and control consumer behavior, not the consumer's ability to predict what kin d of product or control what kind of service he gets. Ritzer calls such breakdowns "the irrationality of rationalization." Ritzer points out the irrationality of rationality, as all of the supposed benefits of Mcdonaldized systems backfire: waiting in long lines, suspect quality, little or no customer service, little or no customer service, the illusion of large quantities for low prices, and severely limited selection of choice. Throughout Mcdonaldization of Society, Ritzer describes Mcdonaldization as largely negative and often destructive. While Mcdonaldization is rapidly taking over American society and spreading to the rest of the globe, it is not something unjustly imposed on the American people. The consumerist culture of America has groomed the public to seek efficiency, calculability, predictability, and control. These principles grow in importance and value in contemporary America. Even when given the choice to avoid a Mcdonaldized establishment or product, peopl e will flock to it. I agree with Ritzer’s analysis of a Mcdonaldized society, but I feel that Ritzer has failed to provide any real solutions to the Mcdonaldization process. I will support Ritzer’s analysis of the Mcdonaldization process, but also show that it is inevitable and essential in the American society to have a rationalized system. Ritzer stresses that â€Å"Mcdonaldization† does not just refer to robotlike assemb... ...ety, companies are looking to maximize profits and managers are looking to maximize sales. Employers want efficiency and predictability from their workers. They want to be able to control their employees. With so much of the day spent at work and commuting, the only way people can get everything done everyday is to rely on time saving methods. With increasing productivity and development comes an increasingly rationalized system. Regardless of who benefits or to what extent, the universal result is homogenization. Rationalized systems have a pronounced tendency to squash individual tastes, niche markets, small-scale enterprise and personalized customer service. Differences are leveled, wrinkles smoothed, knots cut off -- convenience at the expense of character. An overwhelming sameness develops, along with a decrease in responsiveness. The system that seeks to mimic a machine becomes a machine, incapable of making exceptions or taking risks. I believe that the greatest loss is th at most people know of no other society than the rationalized society and therefore cannot even hope to deviate from it. For good or for bad, our social destiny is to live in such prepackaged settings.

Thursday, July 18, 2019

MARY FLANNERY OCONNOR :: essays research papers

MARY FLANNERY O'CONNOR Flannery O'Connor was a Southern writer especially noted for 32 incisive short stories before a tragic death at the age of 39. Mary Flannery O'Connor was born March 25, 1925 in Savannah, Georgia, the only child of Francis and Regina O'Connor. The family lived on Lafayette Square at 207 East Charlton Street in Savannah, adjacent to the Cathedral of St. John the Baptist, where Mary Flannery was baptized into the Catholic faith on April 12, 1925. She attended school at St. Vincent's grammar school, taught by the Sisters of Mercy from Ireland. She received national media attention at the age of five when she trained a chicken to walk backwards. The summers were often spent visiting her mother's family, the Clines, in Milledgeville, Georgia. Because of financial difficulties with his real estate business, her father, who had developed health problems as well, took a federal job in Atlanta in 1938, when Mary Flannery was 13. However, settling in Atlanta proved difficult for the family, and Mary Flannery and her mother Regina Cline O'Connor moved to the mother's family home in Milledgeville in fall of the same year. Her father's health continued to decline, and it was not until shortly before his death on February 1, 1941 that he was diagnosed with systemic lupus erythematosis, the same disease that would claim Flannery. Following graduation from Peabody High School and the Georgia State College for Women in Milledgeville, she began attending the State University of Iowa, where she began her writing career and introduced herself as Flannery. While in Iowa City, she attended Mass daily at St. Mary's Church; throughout her life, she remained true to her Catholic faith. During graduate school, her short story The Geranium was accepted for publication by Accent in 1946. She submitted her thesis in 1947, entitled The Geranium: a Collection of [Six] Short Stories, and received her Masters of Fine Arts degree on June 1, 1947. Flannery O'Connor's writings offer deep insight on the fallen nature of mankind through original sin, but redemption through the grace of Jesus Christ. Flannery O'Connor's first novel, Wise Blood, published in 1952, achieved only a modest reception. However, she received critical acclaim and popular success with the 1955 publication of A Good Man is Hard to Find, a collection of 10 short stories, the first story bearing the same name. A second novel, The Violent Bear it Away, was published in 1960.

Past Year Question Strategic Management Uitm

Jan 2012 Question 1 a) Some strategist argued that one of the most critical, and yet overlook internal implementation factor is a firm’s culture. Define organizational culture and elaborate some importance and impact of culture in strategy implementation. Apr 2011 Question 2 Discuss the three (3) stages of strategic management process. Which stage in the strategic management process is most difficult? Justify your answer. Apr 2010 Question 2 Explain the formal strategic management process according to David (2009).Describe the specific steps and relationships between the steps within each process. Oct 2009 Question 2 a) Compare strategy formulation with strategy implementation in terms of each being an art or science. b) Explain why organizational structure is so important in business today? Apr 2009 Question 1 b) The strategic management process consists of three (3) main stages. Explain the five ( 5) components in strategy formulation process. Question 2 ) Explain any five ( 5) differences between strategy formulation and strategy implementation process. Oct 2008 Question 2 Successful strategy formulation does not guarantee successful strategy implementation. Therefore many management issues require management attention to ensure the effectiveness of strategy implementation. Identify and discuss any five (5) major issues that relate to strategy implementation phase. Question 4 According to strategic management model by Fred R.David, the strategy formulation stage comprise of five (5) major steps. Identify and explain the five (5) steps in the strategy formulation process. Oct 2007 Question 1 Discuss five (5) reasons why strategy evaluation is becoming increasingly difficult with the passage of time. Oct 2006 Question 1 a) Define strategic management b) Describe the strategic management process. c) List two (2) financial benefits and two (2) nonfinancial benefits of strategic management.

Wednesday, July 17, 2019

History, Genocide, Social Intolerance and Bigotry Essay

Lessons of narrative behave been correctly utilized in a guts that the eventualities and spate in the recent served as a learning visualise for a better future. History served as a reminder on how to keep the positive undertakings and set aside those which solitary(prenominal) causes strife. On the other hand, it can be used incorrectly in such a way that oppressed tribe may tend to see their non-white past as a antecedent to revolt and take up arms. More everyplace, utilizing history as a predictive tool has observable limitations in a sense that the eventualities in the past does not inescapably manifests in the future, although it may influence it.On the contrary, history basically serves as a reference point to which critical vox populi and better analysis of trusted circumstances in the present and the future could be applied. In relation to that, observing the huge killings happening around the world, want acts of racial extermination could be defined as a del iberate attempt of any assemblage to eliminate and annihilate a certain ethnic group in a belief that cleansing a hearty group will also remove oppression and conflict. According to Gregory Stanton of racial extermination Watch, on that point are actually degrees that ultimately leads to genocide.The octet tiers are as follows Classification, or the stage wherein individuals start to cluster the the great unwashed with the us and them method Symbolization, where people practices labelling and name call Dehumanization, wherein certain groups perceive others not worth(predicate) to be considered human beings Organization, or the brass instrument of a structured group ilk militias Polarization, which divides the group away because of the works of extremists Preparation, or the drawing out of death lists and threats Extermination, or the mass killings and ethnic cleansing stage and Denial, wherein the perpetrators makes a lot of effort in covering up their inhumane acts and intimidates their witnesses (Stanton, 1996). several(prenominal) acts of genocide is reported to have been send and sanctioned by the administration like the Janjaweed militia of the Darfur crisis. These Janjaweed forces are believed to be support by the government because it is through this the right way group that the oil from the Darfur region could be accessed since they threaten the people with acts of violence (Koerner, 2005). Having prescript over the oil industry in Darfur would allow economic growth and stability. For its semipolitical implication, the government continually supports the undertakings of the Janjaweeds because they continue to uphold the purpose of their creation which is to destroy the African tribes who were believed to be supporting insurgent groups against the government (Reeves, 2005).In line with that, a attainable foundation of social intolerance resides in the peoples fear of the inglorious wherein they are uncertain in pass judgment other p eoples perspectives apart from theirs, fearing the implications it may have on them. other basis of social intolerance and dogmatism are the peoples neediness of openness to communicate to other people and a feeling of superiority over individuals who are not like them or have similar ideologies.ReferencesKoerner, B. (2005). Who are the Janjaweed. Retrieved June 5, 2008, from http//www. slate. com/id/2104210/. Reeves, E. (2005). Genocide in Darfur-How the Horror Began. Retrieved June 5, 2008, from http//www. sudantribune. com/article. php3? id_article=11445. Stanton, G. (1996). The Eight Stages of Genocide. Retrieved June 5, 2008, from http//www. genocidewatch. org/8stages. htm.

Tuesday, July 16, 2019

How to write an introduction for a dissertation?

How to write an introduction for a dissertation?

The introduction is the starting point of your dissertation. The reason why the introduction for a dissertation is the clinical most difficult part of the paper is that its main goal is to make a reader interested in the whole subject you have been researching. What is more, you need to prove why your research matters wired and what you have managed to achieve in regards to the subject under consideration.Common dissertation introduction writing problemsAs soon as you get down to writing, you will most definitely come across a couple of problematic issues.Define the matter A crafty few ideas which may help you craft an effective and intriguing introduction is to keep it short and arrange.In addition, some students come up with introductions that look like they what are formula-written. Therefore, such pieces of writing lack both enthusiasm and a sense of commitment.Main parts of the introductionscope;current scientific situation;motivation;theoretical and practical relevance of t he research;brief brief description of the research design;objective of the study;problem statement;dissertation outline.You need to begin with stating the motive for your research.The introduction should also indicate that the only way your bit of study will cause the comprehension of the subject.

In order to demonstrate the theoretical little relevance of your research, use various arguments and cite scientific articles. Then, you need to explain the practical particular relevance of your research study. Showing its practical benefit is usually easier than dwelling upon its theoretical relevance, as you can provide lots of examples to illustrate your point. Do not forget to mention the practical successful outcome of your research for the whole field or industry.An introduction is merely among the elements of a dissertation.It is also vital to dwell upon the current scientific situation regarding your research topic. What you are required to do is present a few scientific articles that deal with similar issues or ones that how are related to your subject of study. Briefly explain the gist and the main message of those articles. The reason what why this aspect is so important is that it demonstrates that there is a lot of theoretical information on the issue, which only means you will not get stuck while working on it.Simply pick the subject which best matches apply your field of research to find a introduction illustration in that topic.

Try to summarize the gist of each chapter in one sentence. In case it is not quite possible, you can expand the summary of the chapters to one paragraph. Keep in mind that the brief outline should not be repetitively phrased. Most people work on their dissertation introductions after the whole paper is written.Our doctoral dissertation debut writing will assist you in lots of ways.Make sure you write to the point. Do not repeat yourself. Present useful information to the reader. Here is a checklist of points check your dissertation introduction should consist of:the research topic is limited;the practical relevance is explained;the topic is stimulating;current scientific situation in the field is demonstrated;the objective is stated;the serious problem statement is formulated;the research design is presented;the dissertation outline is added.It is possible to begin looking into their site unpublished dissertation writing services and to verify their merchandise.

This way, you will be able to organize your thoughts and submit a piece of writing in which all vital different points are showcased. Offer the reader some background regarding the subject you are dealing with. Clarify what the focus of check your study is. Do not forget that you will also need to explain why check your research study is significant as well and what its value for the field or heavy industry is.Question and the dissertation subject ought to be focused that youre in a position to collect the critical information within a comparatively short time-frame, typically around six weeks for undergraduate programmes.You need to show check your target audience a clear picture of what they are about to receive once they familiarize themselves with the subject of your scientific research study in detail. In other words, the expectations of the readers should be met as soon as they start reading your introduction.Taking into consideration the fact that your target readers are many members of a dissertation committee, what you need to do is to get to the point legal right away. They are looking for a preview of your dissertation, and are willing to learn more about the objective and relevance of your study in general.The only means to attain a constant second argument throughout a bit of composing is by creating some type of map or plan of.

Do not forget to define the public key terms of your dissertation. If it is a rather broad notion, make sure you explain what it means in the context of your own research study. It will give readers a better understanding of check your goals and the methods you used in order to achieve the desired result (Cassuto).The introduction to the unpublished dissertation is one of the most significant parts of such a piece of writing, because this is the first impression the reader gets when they start reading your document.The decisions that are tactical ought to be contingent on the new further insight supplied by your research findings.Taking everything into account, writing an introduction for a dissertation is a whole complex and time-consuming assignment. It is essential to come up with an introduction that is interesting strong enough to readers that they want to find out more. Follow the steps highlighted in this article and you will be able to write an impressive dissertation g eneral introduction that will consist of all the relevant aspects the members of a dissertation committee pay so much much attention to. Make sure each part of your dissertation introduction is formulated in an informative and coherent manner.Its not good enough to collate the study results accomplished by men and women.

Aim to leave a all clear comprehension of debate or the primary discovery to the reader your research have progressed.From learning doing the research into writing a in depth account of it, moving isnt always straightforward.The simplest way to theoretical construct a dissertation is inside-out.If possible, start looking for fellow-student or a buddy with whom you may rate swap at the place dissertations to get proof-reading.

Monday, July 15, 2019

Pricing Strategy of Alitalia Airline Essay

m whiztary value is really(prenominal) serious to the v block upor of both(prenominal)(prenominal) corking or assistance who wants to come to a good. This is payable to the agent that close to consumers jump receive at the great deal, onward considering whether or non to debauch a dandy or re increment. The sellers study up to be truly vigilant when lay price, so that the proper or assist does non shape up to be real expensive, since this exit warn the capability clients from get them (Schade and Schlag 2002 43-52), (McGrath 2000 37-43). On the an an opposite(prenominal)(prenominal) hand, if the proficient or swear out appears to be all oerly cheap, the clients leave behind be mistrustful of it. on that point ar galore(postnominal) strategies that argon employ by sellers in determine their goods or go. These al menial in harm attractor, price discrimination, court plus, pe topration, limit, predatory, premium, creaming, b ar(a ) cost, stigma set among opposites (Yates 2003 22-29), (Nagle and Holden 2002 26-37). This writing volition fail Alitalias lines regarding price, among some separate constituents. admission Alitalia is an Italian air passage that began accomplishment in 1947, and transports pack and passengers in some(prenominal)(prenominal)(prenominal) destinations passim the world. This air hose serves twenty dollar bill tail fin Italian airports, forty cardinal airports in matrimony Africa, atomic number 63 and warmness East.harmonize to Iatrou and Oretti (2007 23-28) and Hanlon (2007 26-28), it is superstar of the phalluss of SkyTeam, an skyway conglutination that acknowledges much(prenominal)(prenominal) major(ip) air passages as AeroMexico, Aeroflot, china Southern, furrow France and an separate(prenominal)(a)s. sound year, the air passage transported all over 24 zillion passengers which correspond an development of 1. 5% from the previous year. const itution of Alitalias fusss Alitalia has experience pecuniary difficulties over the years, which atomic number 18 for the al or so exposit attri hardlyed to lines with gang members and pilots, presidential termal hoo-hah by the face and fag out difficulties. in that location energise been umteen allegations of distraction and embezzlement of cash. Strikes by workers on several do encounter light-emitting diode to passage thotcellations which raise reprove nodes from enforce the air lane. consort to Doganis 2006 (34-39), the political sympathies personas the respiratory tract to get its cronies, gain fostering its mis guidance. In name of set, Alitalia is comprehend by umteen passengers to lodge truly proud prices which be non debateed by the service it offers. The flight paths customer service, among other de fire offments is a comparable non very effective, and umteen passengers absorb complained that the run offered argon bene ath standard.This makes customers carry to other flight paths whose prices reflect the services offered. consort to Morrell (2007 56-67), some other problem that the respiratory tract faces is bureaucratism, and this causes cargo argona in fashioning life-and-death decisions. bureaucratism in like manner leads to inefficiency, since thither is gemination of efforts (Wilson and Gilligan 2005 22-29). Finally, the respiratory tract as well as lacks a light up leaders social system of rules since most chief administrator officers be changed very frequently, which hampers continuity. These factors occupy unite to warn potential drop clients from victimisation this skyway. The end leave is that the flight path has suffered losings for very umteen years.In fact, since Alitalia began operations in 1947, it hardly do pro dress in one year, 1998 (Jarach 2005 44-46). The net losings that Alitalia has nethergo over the outlast cristal essence to 3. 7 million Euro. political science and close sphere of influence attempts to religious service this skyway has bore no fruits yet. The air lane has such(prenominal)(prenominal) major fiscal difficulties that fall transposition regulators in Italy requires it to load its debts, to separately one calendar month in vagabond to supervise them. In 2006, Keegan and Schlegelmilch (2001 55-61) come that, EU forbade the Italian governing body from injecting make headway detonator, trail to its sale.Alitalia had a intention of file for bankruptcy olibanum protect itself from creditors. The atomic number 42 fork was change integrity the air duct into the remunerative and non fat part and aft(prenominal)wards liquidating the latter. likeness surrounded by decrees and Alitalias problems and strategies. social clubing and Alitalia both see exchangeable problems, non nonwithstanding in determine save in mismanagement. fit to Laux 1999 (33-38), decree began operation s in 1899 and dealt with facial expression and agricultural equipment, mer targettile vehicles, aviation, inborn artillery and forefinger dissemination among other operations.It was moreover non doing sound pecuniaryly, with losses accumulating step by step each year. In 2002, the financial problems became drop after it was announce that the lodge had losses centering to $1. 2 billion. global motors was a squirt stockholder in edict, besides did non see it fit to hike up tog in this caller in score to armed service it defeat these financial difficulties. concord to Simonis and Garwood (2004 44-46), re pecks financial difficulties were cut back with the institution of Sergio Marchionne as the chief operating officer. He make source changes that contour operations in the attach to an alter efficiency.He to a fault interconnected an grounding adroitness specialising in innovating transmissions and engines, which was cognize as Powertrain technologi es. The CEO likewise ensured that the fit sham with normal Motors was alter since he hotshotd it to cramp the development of revise. He analogously change the governance social system and introduced non executive and relaxlance directors. Alitalia, as discussed to a higher tooshie can use ordinations solutions the rotatory system, non exclusively in price but in come abouting the good organisational anatomical organise. other strategies available.Alitalia has very confine survival of strategies, since its problems go beyond set (Baker 2002 17-19). all other strategies use, that do non implicate the subversive dodge that overhauls the unscathed organisation, are non presumable to ontogenesis the corporations profitability. This is callable to the causal agent that the major problem for the airway business lies in the organisational structure and mismanagement. extremist price strategy. I would extremely press a extremist strategy, not save in price, but the overall organisational structure, in understand Alitalias problems.This is ascribable to the tenability that most of the strategies that shed been previously used postulate not been successful. In choosing a set strategy, I would propose the keenness price strategy, which uses low prices to hand a charge hold of on the food market. The respiratory tract would consequently de-escalate the true that customers shit on other air hoses, and describe them. This should besides be make after re-branding the air hose, so that customers whitethorn distinguish it to shake up changed for the better. In my whimsy, pricing is not the major factor that caused Alitalias problems authorities perturbation did, as seen above.The organisation of Italy unbroken on pumping capital to the skyway until the EU forbade it. It does not make sense to musical accompaniment on pumping silver into an organisation that is inefficient, since the silver go out reasonable be wasted. Alitalia inevitably a revolutionary leader such as social clubs CEO, Sergio Marchionne who make changes across the organisational structure of parliamentary law. He in like manner cut the high society unload from the control stick risk with oecumenical Motors in raise to gather in in get on for FIAT to provoke. The CEO of Alitalia should do likewise, and palliate the skyway from to-do by the government so that there is elbow room for the airline to grow and develop.He or she should overhaul the flow organisational structure since that is where the problem is. He or she should thus utilize receptive minded, focused, effective and item-by-item managers who give guide on the airline towards prosperity (Pollack 2007 44-48), (Rhonda 2003 66-75). former(a) strategies. Organisational changes cannot take place under the stream serving since the airline has already doomed state of grace and story from its clients. The airline sho uld be re-branded and a innovative vision which reflects the modern goals and objectives should be set by the management (Buss 2006 12-14), (Steward 1999 44-49).The airline should as well take emolument of the airline coalition that it is part of. It should utilise the grace of God of the other big airlines such as AeroMexico and use encipher overlap as a delegacy of trade its flights. It can as well as squeeze several cost collectible to share resources with the other member airlines. such resources include release parts, personnel, tribunal buildings and others (Lu 2003 55-59). This allow for deoxidise the amount of intake that it incurs, which is life-and-death in attaining profits. endpoint and exhortation. FIAT and Alitalia both face up similar problems that went beyond pricing.In my opinion, pricing is not the major contributor for the right of Alitalia. presidency hindrance, mismanagement, bureaucracy and wretched service, in my opinion are the important contributors to the airlines downfall. The airline postulate to take on a revolutionary strategy in the accurate organisation, like FIAT did. It also needfully to free itself from government interference and re-brand in order to market itself as a newfound product. subsequently doing this, I would recommend perceptiveness pricing strategy as a message of attracting customers from the other airlines. The airline